Here’s a question for you: How’s your company culture? Now don’t answer immediately, think about it for a second first. Right, so how is your culture really ? Chances are you believe it’s great, but your employees may think otherwise. Do you measure your company’s culture on a regular basis to get some stats on where you’re at? If you don’t, it’s probably about time you started to. Measuring culture is crucial for more reasons than one. Not only does it help you to keep your current employees happy – and prevents them from leaving – it also tells you exactly what things to look for in a new hire. If you have a clear image of your culture, you can make sure you hire people that will fit right into your company culture and as a result are more likely to stay.
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The only problem here is that hiring for culture fit has always been the domain of the ‘gut feeling’. Luckily, recent developments in HR Tech make it possible to power this solely gut-feeling approach with data.
Interesting stuff, right? We thought so too, which is why today we take a look at how to establish a culture fit through data: Here’s what you need to know.
A quick reminder on what we’re talking about here, namely company culture. Think of it as an organisation’s personality; a combination of different elements such as its work environment, values and goals on the one hand, and its ethics, people and expectations on the other. A company’s culture as such is a bit of an intangible concept, something to be experienced in order to fully understand what it’s like.
You may wonder why this matters so much. Todd McKinnon, CEO of Okta, put it perfectly: “As your company grows, culture will help keep it on track, steer hiring decisions for the people who will maintain that success and safeguard your company from spiralling into something you don’t recognise.”
Company Culture & the Data Revolution
Regular readers of our HR tech blog are well aware of this, but for the newbies among you; there is a true tech revolution going on in HR. After industries such as marketing and finance, HR is now finally catching up and we see examples of data driven HR all around us. Think of programmatic advertising for job adverts or preselection software for recruitment, among many other data applications. The question is, if a company’s culture really is as intangible as we’ve said it is, how do you measure it? What data can you use to make sure you don’t hire culture misfits? Luckily there are a few ways to assess – and if necessary, improve – culture.
Below, we’ve sketched out a few steps in the hiring process that you can implement to get your hiring more alligned with your culture by using data and gut feeling combined.
First: Have a Defined Culture in Place
Before measuring anything, you need to make sure you and your current employees understand what your culture is about. If they don’t know your company values, there’s nothing to benchmark your applicants against. Sounds obvious, but it’s the first box to tick!